If Your Sales Letter Isn’t Working, Then This Website May Save Your Business…

 

“How To Bring In All The Business (And Cash) You Can Possibly Handle…With Simple Sales Letters…”

 

ANNOUNCING: The Beginner’s Guide To Advertising Online Toolkit, Your Bullet-Proof Guide To ‘Advertising On Autopilot’

 

Do You Hate Spending Hours Writing Sales Letters (Which Don’t Work)? Now You Can Master The Secrets Of Successful Sales Letters, And…

 


Generate Profits On Demand…Whenever You Want Them


Slash Your Sales Letter-Writing Time by Up To 75-80%...


Free yourself from the drudgery of writing sales letters which
don't work…


Write effective sales letters which attract profitable new customers whenever you need them, at a fraction of your usual advertising budget

 

 

PLUS: Four Bonus Gifts (Value: £1,938.90), Yours FREE When You Respond Today [INCLUDES: Live DVD Recordings Worth £1,500.00]

 

Read Below To Find Out More…

 

Good Morning,

 

You know it yourself.

 

When it comes to marketing, the moneymaking formula is simple.

 

 

1) Find the market FIRST, then…


2) Design the product (based on your market research says)


3) Then SELL it and make lots of money

 

 

Just one problem, though (and it’s a BIG one…)

 

There’s ONE critical element of any sales letter you MUST get right in order to be successful.

 

It’s the vital “missing link” so many marketers screw up, which means their ‘next best thing’ product BOMBS.

 

In fact, let me put it to you straight.

 

Bad ‘x’ = No sales = No money = No business

 

And that all-important “missing link”, that magic ‘x factor’ which makes or breaks the promotion is, of course:

Copywriting

 

(In layman’s terms, the WORDS which make up your sales message).

 

Nothing else in business has such a dramatic effect on the success or failure of your business as your ability to write powerful, persuasive sales messages.

 

Yes. Copywriting. Becoming a ‘world class guru’ sounds so easy, doesn’t it? Pick up a pen, and bingo! You’re the new ‘copy darling’ of the info publishing world.

 

Well, seeing as we’re having such a friendly chat, it’s time to let you in on a little secret. The kind of secret which makes most ‘gurus’ quake in their boots.


Namely…

 

Dirty Little Copywriting Secret #1:
You have to put in a LOT of work to become a ‘great’ copywriter

 

No two ways about it. Becoming a world-class copywriter won’t happen overnight (regardless of what the latest ‘hot guru’ tells you).

 

That’s why top copywriters are so highly sought after, have more work than they can possibly handle, and can name their price (while beating away the hordes of clients desperate for their services).

 

Great position to be in (and a lucrative one). But don’t kid yourself that it’s easy.

 

And if you’re like me, you’ve probably seen your fair share of “I made £10 million in 7 days – and you can too!” type promotions, written by marketers singing the praises of their copywriting skills.

 

Now believe it or not, a number of these promotions ARE actually true. But unfortunately for you, they forget to mention several important things:

1. The person in question has worked like a dog for many years to achieve this level of success

 

2. They almost always have a large customer list to sell their products to (or the hard-won ability – earned through years of blood, toil, tears and sweat – to Joint Venture who people who do have big lists).

Not much good if you’re just starting out (or even a fair way down the road), is it?

 

Having said that, there ARE ways you can shortcut your way to sales success, eliminate most, if not all, of the hard slog of improving your sales copy, and discover the secrets guaranteed to attract all the customers you’ll ever need, simply by writing killer sales copy.


In fact… Guess what?

 

 

Dirty Little Copywriting Secret #2:

You don’t NEED to be the ‘best copywriter in the world’ to write sales letters which can help you become wealthy

 

Look at it this way.

 

If you were giving copywriters marks out of 10 (with 10 being ‘best in the world’), the very best copywriters would get 10 out of 10.

 

But you know what? Unless you’re going head to head with a world-class copywriter – you don’t NEED to write sales letters at a ‘10 out of 10’ level, because a ‘3 out of 10’ level letter will WIPE THE FLOOR with any excuse of a letter your competition puts out

 

And, let’s face it, coming up against a world-class copywriter probably won’t happen anyway, because:

a) There aren’t that many world-class copywriters around – and,
b) They probably won’t be up against you in your particular niche

But regardless of your experience level, or where you are right now, the chances are you’ve

 

Not made much money in your business?

 

Are you running like a hamster on a treadmill, getting nowhere fast? Have you bought an ebook, affiliate programme or licencing deal, used it, and not made the money you’ve hoped for from your home-based business? Maybe you’ve tried to promote them and not had much luck?

 

A lot of people feel guilty and ashamed for failing to make money from their information products. You shouldn’t. Of course you haven’t made money. This is perfectly normal, but…

 

Don’t Worry, It’s NOT Your Fault…

 

Why? Simple. You’ve never been properly trained on how to put together the effective sales letters needed to promote your products, that’s why.

 

Let’s face it, to become a doctor, learn how to ride a bike, or do anything worthwhile takes a little time. Why should learning how to promote your business be any different?

 

That’s the bad news. The GOOD news is…

 

Just one powerful sales letter or ad could
make your business a small fortune…

 

Today and every day, your average prospect and customer will be bombarded with a mind-numbing 3,000 – 4,000 sales messages — each making more outrageous claims and more generous offers than the one before.

 

But to cut through the clutter and get your sales messages read, you need more than just a rush-job letter.

 

Writing effective sales letters for your business requires special know-how. You need proven, effective strategies and tactics to appeal to an increasingly sceptical marketplace.

 

A system to attract the right quality and quantity of clients, so that when you need more business, you simply ‘turn on the tap’, and the clients will come.

 

Proven strategies for breaking through the clutter — strategies which, if used correctly, can make you hundreds, and even thousands of pounds of extra profit each month

 

So, if you run a business of any size…

1) How would you like to cut out the uncertainty out of your company’s advertising, and make your sales efforts more productive?

 

2) Would you like to stop wasting your valuable time and money searching for the ‘perfect words’ in your sales letters?

 

3) How would you like to use proven direct marketing methods to gain profitable new customers for your business, at a fraction of your usual advertising budget?

If you answered ‘yes’ to any of the above questions, then -

 

This Is Where I Can Help You…

 

In today fast-paced direct marketing world, you need a reliable source of independent, third-party information to help you. And while others continue to struggle with their sales promotions (and wondering why), you could be the one earning more money from yours, simply by following my advice.

 

“OK Then – Who Are You?”

1. My name is Nick Wrathall. I’m a direct-response copywriter and marketer.

 

2. I write direct mail packages, classified ads, press releases, and other marketing materials clients need to sell their products and services. I also consult with some of the biggest independent direct mail companies in the UK on marketing strategy, mail order selling, and lead generation programmes

 

3. But that’s not all. For the past twelve years, I’ve helped business owners like you earn more money from their sales promotions, as a direct result of their using my marketing copy, strategies and advice

 

4. I’ve also run several home-based business, and ‘know the ropes’ as far as making money from home using direct marketing is a concerned

 

5. As a result, I’ve built up an enviable list of contacts and colleagues, drawn from the great and the good of both the online and offline direct marketing industry. Contacts and colleagues whose advice has helped me grow my business

 

6. Now it’s time for me to help YOU grow YOUR business…

Another important thing you should know:

 

I practice what I preach, and do
this successfully every single day

 

Now I don’t know about you, but it seems to me some ‘gurus’ spend far more time TALKING about how great their sales copy is, rather than actually WRITING any which works (either for themselves or for clients).

 

Well, if that’s what turns them on, good luck to them.

 

Now of course I have to tell you what I’ve done (and back it up with concrete proof), otherwise you wouldn’t believe me, would you? That said, the last thing I want to do is write an over the top ‘isn’t Nick marvellous?’ piece, which focuses too much on me (when instead it should be focusing on YOU and YOUR interests).

 

What I am interested in is helping my clients (I only work with people I like), writing great copy and making sure everyone earns money.

 

Yes.

 

I Let My Clients Do The Talking

 

Let’s face it. Everybody tells you how great they are in their business or career, and if I’m honest I’m probably no different.

 

I know I’m good at what I do. But don’t just take my word for it. Have a look at the comments below, and see for yourself what other people say about me and my sales letters:

 

'...Nick has written hundreds of winning sales letters, many of which I've profited from myself...'

 

"Whenever one of my mentoring course students is looking for a copywriter I always send them to Nick Wrathall. It's not a difficult decision. Nick has written hundreds of winning sales letters, many of which I've profited from myself. Nick is the only UK copywriter of his standard who you can phone up and hire. None of the others (and you can count them on the fingers of one hand) write for third parties. Quite frankly, I don't know why he does it. I think he just enjoys the job so much. If Nick isn't available, don't go for second best. Just wait until he is."

 

John Harrison
www.streetwisepublications.co.uk

 

'…impressed with both his professional knowledge and enthusiasm for copywriting...'


"I first met Nick at the La Manga UK Masters Seminar in October 2003, and was immediately impressed with both his professional knowledge and enthusiasm for copywriting. I particularly remember the 'plastic bag' letter he sent me! He has produced control-busting mailings for us and our clients across a wide range of products and services. What's more he produces quality work which always turns up on time, and he really cares about what he does."

 

Mike Chantry, Managing Director, Hilite Ltd www.hilitedms.co.uk
 

'...your esoteric mailing...has pulled more than 3%...'

"I have to congratulate you because even on a tough market like the UK, your esoteric mailing you have done for my client WDC has pulled more than 3%."

 

Serge Saint-Arnoult, LogDirect, Luxembourg


 

'… the results were far better than anything I expected…'


"I asked Nick to write a new pack for one of my premium products, the pack took a very different approach to anything we had used before. I was unsure if it would work but I'm very happy to say the results were far better than anything I expected and it established itself as the current control. But I suppose the best testimonial I can say is that as a result of his first work for us, I have asked Nick to write another pack."

 

Dave Gibson, Oxon Press

'…my first mailing to my house list pulled a whopping 4%... all thanks to your excellent copywriting…'


"I can't tell you how pleased I was when my first mailing to my house list pulled a whopping 4% response. This wasn't even mailing the entire list either. It's all thanks to your excellent copywriting Nick. This was spot on and just goes to show how important professional writers are in this industry. Well done. Kind Regards"


Mike Bloxam, Managing Director, Land Projects UK, Rustington, W.Sussex
 

'…Our sale conversion rate tripled overnight…'

"I first met Nick when he was speaking at The 1st UK Internet Entrepreneur Conference in 2006, where his well-presented slot clearly showed he is one of the best copywriters around. We soon got Nick writing copy for our Domain Profit Guide, and as a direct result, our sale conversion rate tripled overnight! Nick comes highly recommended!"

 

Paul Gunter
www.domainprofitsguide.co.uk

 

'As a direct result of his latest lead generation sales letter…we received a 5% response rate'

 

"To whom it may concern. Working with Nick Wrathall was excellent. He understands our business, met all his deadlines, and worked in an efficient and professional manner, throwing himself into every aspect of our marketing project and coming up with lots of good ideas. As a direct result of his latest lead generation sales letter for us, we received a 5% response rate. We look forward to continuing our relationship with Nick, and would strongly recommend him for copywriting and marketing projects."

 

Denise Archer, Office Manager, Workplace Fire & Safety Ltd, London

 '…help and advice has proved to be absolutely priceless…'

"Nick's experience and vast knowledge used in putting together my very first sales letter was absolutely vital and the subsequent results made employing his services extremely worthwhile. On top of this his detail to after care service including continual much needed help and advice has proved to be absolutely priceless.
Thanks a lot Nick and I certainly no where to go when I carry out my next venture."

 

Warren Guest, Managing Director, Promoworld Ltd

'…he helped us get a 6% response on our first direct mail campaign…

'

"We worked with Nick and he helped us get a 6% response on our first direct mail campaign. We would recommend Nick to anyone."

 

Christina Fang, Marketing Director, BIOlamps Ltd

 

That’s what some of my clients think. But that’s not all…

 

Here’s What Successful Entrepreneurs
Have To Say About Me…

 

"…an outstanding knowledge of both the classical theory of advertising copy, and of the latest techniques to really get your sales letters pulling…"

"We used Nick Wrathall to write us some sales copy for one of our sites - he did a fantastic job. Nick has an outstanding knowledge of both the classical theory of advertising copy, and of the latest techniques to really get your sales letters pulling. We thoroughly recommend Nicks copywriting service to anyone serious about making money"

 

Simon Coulsen
www.InternetBusinessSchool.com

'He does an excellent job…'


"Sooner or later, you will need a good copywriter to produce powerful sales letters for your promotions – the one I use is Nick Wrathall. He does an excellent job, not only in following my instructions, but also in coming up with his own very valuable ideas and input. He also has a wide and ever growing experience of different subject areas, so can probably give you a pretty good guess as to whether what you are selling will work, and if not how to amend it for success."

 

John Gommes, Shareform Ltd, London

'...If you are looking for a successful copy writing talent, then in Nick you have found one of the very best.'

 

"I'm really naffed off! I spent about 20 years studying and practicing copy writing, analyzing it, figuring out what works and what doesn't often at huge personal cost. I read books imported from all over the world and studied human psychology into the early hours. I carefully dissected the UK's master copy writers' techniques, and then looked at the US copy writers to cherry-pick the good and the bad. I spent years and vast amounts of money honing my trade. Then along comes this upstart with - Talent! Seriously, I am hugely impressed with Nick. I think what he has achieved in this field is not only unique but an inspiration to others. I can count on the fingers of one hand the people in the UK home-business/internet marketing world that I would invite to my own home. Nick is one. If you are looking for a successful copy writing talent, then in Nick you have found one of the very best."

 

Phil Gosling
www.success-engineering.com
www.homepublish.com

"…known as one of the very best copywriters you could work with…"

"Looking for a top class UK based copy-writer? Look no further than Nick Wrathall. I first met Nick in 2003, when he was already a published author, and had made a name for himself as a copywriter in the corporate field. Nick branched out in the information publishing market and in a very short time, became known as one of the very best copywriters you could work with. He has produced copy for us that has worked extremely well and I wouldn't hesitate in recommending him. He really knows his stuff, delivers copy on time and his prices are affordable. What more can I say? He's a true professional"

 

Pat Adams, organiser of UK Masters Seminar Series www.fast-cash-generator.com

"A 'rising star' on the UK direct marketing scene, one of the UK's top upcoming copywriters and my offline mentor"


"He [Nick] is a 'rising star' on the UK direct marketing scene, one of the UK's top upcoming copywriters and my offline mentor, and, as with most of the 'players' in that industry, usually likes to keep a low profile. As well as an income from writing copy, Nick has his own direct mail business which earns him a very nice income from products that he doesn't even own. Some of these products are available everywhere online...yet are still big sellers offline!"

 

Gary Vurnum, Leading UK Internet Entrepreneur and Motivational Speaker
www.ourwealthpartnership.com

'...Nick's depth of copywriting knowledge and experience in the U.K. market leaves others standing...'


"If there's one skill that could almost guarantee the success of your (internet) business…its copywriting. Especially for the U.K. market. Nick's depth of copywriting knowledge and experience in the U.K. market leaves others standing .I spoke with him at the 1st UK Internet Entrepreneurs Conference, and I warmed to his presentational style, and the way he makes difficult ideas easy to understand. Very few people can make learning copywriting seem effortless and fun - Nick does every time!"

 

Diane Johnston, www.TotalBusinessSystem.com

'...he's a proven copywriting success, and a nice guy with it...'

"I always remember the first time I met Nick Wrathall, at the U.K. Internet Seminar way back in 2003. I must confess I thought he looked about 12 and needed mothering! But looks can be deceiving: don't be fooled by the baby-face and seemingly laid-back attitude. Underneath lies a razor-sharp marketing brain, a wide-ranging experience of life in France, Spain, The U.S.A. and Japan, and a decade of copywriting success honed by many years and careers across the world. He's certainly packed an awful lot into his life, perfecting the copywriting skills he's used to help his clients make six, even seven figure profits from their marketing campaigns. Although copywriting isn't my forte, it's without question THE most important business skill you can possess, one ideal for busy people with families who are looking for a simple, lucrative skill they can learn and fit around their lives. A skill moreover which only discriminates on talent. And if you're looking for one of the very best 'wordsmiths' (and copy teachers) in the U.K., then look no further than Nick. His client list includes all the big names, he's a proven copywriting success, and a nice guy with it. Oh yes, and did I mention he's cute too?! I'd recommend Nick to anyone serious about learning the art of copywriting..."

 

Nicola Cairncross www.TheMoneyGym.com
 

 

And here are some more comments people made about my home-study course, The Complete Guide To Copywriting

 

'…contains valuable information which would help any copywriter.'

"I first knew Nick Wrathall as a subscriber to my e-zine and capable copywriter who won one of my headline and copy contests. His extensive, massive work 'The Complete Guide to Copywriting' contains valuable information which would help any copywriter. Warm regards,"

 

Ted Nicholas
www.nicholasdirect.com

 

'…The best copywriting course in the UK…'


"The best copywriting course in the UK! It's a rare thing to find a great long copy direct response copywriter in the UK - even more so one who is prepared to share his experience and techniques with others. Nick's Complete Guide To Copywriting is a first class primer for newbies and also a great reference tool for the more seasoned writer! I only wish I had this course when I was starting out as a copywriter back in the early 1990s!"

 

Nick Laight
www.canonburypublishing.com

 

"I highly recommend your course... "

"Hi Nick I wanted to drop you a note about your new copywriting course and how it has helped us already. I really like the way you have compiled and laid out the information, which allows you to either read it through as a course from start to finish OR (as I'm using it) delving into relevant sections for specific ideas and techniques. I have specifically used one of the techniques outlined on page seven in section seven! I highly recommend your course for people just starting out on their copywriting journey and for 'old hands' as well. A great resource!"

 

Neil Stafford
www.InternetMarketingReview.com

'I put everything I learnt to work on one of my websites and was amazed to see my conversion rocket from 2% to 11% overnight... found the course a proper education in real world copywriting ... Unlike the hyped up style of copywriting courses I have had from the U.S....'


"Hi Nick, I just wanted to thank you for your excellent course... I put everything I learnt to work on one of my websites and was amazed to see my conversion rocket from 2% to 11% overnight....I have really enjoyed your easy approach to copywriting and have found the course a proper education in real world copywriting... Unlike the hyped up style of copywriting courses I have had from the U.S....I look forward to more successes thanks to you teachings... Many thanks again"

 

Robert Evans
www.onlinesuccesssecrets.co.uk
 

'…gives you everything you need to get started in this amazing business…’


“Copywriting is one of those rare things – a truly portable and lucrative business. ‘The Complete Guide to Copywriting’ gives you everything you need to get started in this amazing business.

 

If you use the information contained in this study guide, you could soon be on your way to your own 6-figure income!”

 

Stuart Goldsmith
 

'you keep me glued and turning over the pages like a 14 year old with a Harry Potter book …one of the best copywriting guides on the planet'

"Hi Nick, Just a quick email to congratulate you on your excellent 'Complete Guide To Copywriting' … In your guide I've finally found my 'match'…

 

Whilst other copywriting guides tend to be a bit of a nightmare to plough through…Your 'Complete Guide To Copywriting' was an enlightening, entertaining and in parts very amusing read! Not only did you keep me glued and turning over the pages like a 14 year old with a Harry Potter book but you also 'pummelled' me with ALL the information and advice I've ever wanted/needed about copywriting…

 

Something most other copywriting books only tend to do in 'drips and drabs'. I know that some of my subscribers are interested in copywriting and I will take pleasure in recommending they get their hands on your 'Complete Guide To Copywriting' …

 

Thanks for putting so much of your heart into creating what I think is one of the best copywriting guides on the planet."

 

Tom Smith
www.bizzopps4u.com

'…an excellent balance, between good, easily digested and applicable content, with sound advice… refreshing, easy to read and I believe is a fantastic investment'


"I've read many books on copy, advertising and more over the years. Most tend to be overly complex for the sake of padding out the book or course, or heavily US centric in approach, which tends not to work too well for UK campaigns. Nick has managed to strike an excellent balance, between good, easily digested and applicable content, with sound advice for both marketing using mail shots, or online using long copy in websites. The real power, is that that are taken, step by step, in developing your own campaign, from the word go. Resulting in learning as you go along through the course, finishing with a completed copy at the end. The course, is refreshing, easy to read and I believe is a fantastic investment."

 

Stu Whisson, Insight Support Ltd. www.insightsupport.com

'everything you need to know about copywriting in his course'

"I've read a lot of books on copywriting and copy writing courses - most of them good. But when I recently read Nick's "Complete Guide to Copywriting," he wasn't kidding. It's complete. There's everything you need to know about copywriting in his course. From writing killer headlines to crafting great offers. And Nick's style is refreshingly different. Which is sometimes what you want when you start a new piece of copy. A new angle! I will always have his course at hand for when I write copy.

 

Peter Woodhead
www.LongLostMarketingSecrets.com

"Only one other book in the last 100 years has offered such wisdom…"

"This Guide offers a "high-speed lift" to anyone aspiring to a well-rewarded career as a Direct Mail copywriter. Written by one of the U.K.'s most respected D.M. writers, this important Guide deals with virtually every aspect of the letter writers craft. If you aim to become a master writer yourself, then keep a copy close at hand on your desk at all times. It is crammed full of vital "know how" you can use and copy to your heart's content. This author is an absolute genius at creating those words and phrases that make cash-registers tinkle busily. Here is a master craftsman passing on his enviable ability to use words as tools for profit whenever you seek to persuade by postal salesmanship. Only one other book in the last 100 years has offered such wisdom. So buy The Complete Guide To Copywriting and start a golden income stream coming your way from the day it arrives on your desk."

 

Gordon Bishop, The 'Godfather' Of U.K. Direct Marketing
'…candid and valuable insights into the world of one of today's most successful copywriters'

"There are plenty of copywriters around, but very few can teach. The more you search the clearer that truth becomes – especially on the Internet.

Here is the exception: Nick Wrathall's 'Compete Guide to Copywriting'. This book, I am pleased to say, is written by a copywriter who not only knows his craft inside out, but also understands how to communicate his skill to others.

What impressed me about this hefty, hardbound 10-chapter workbook is how immediately it puts you at the heart of the copywriter's craft.

Right away, page 4 gives lessons on market research; headlines; copy voice and structure; graphics and bullets; irresistible offers and price justification; guarantees and bonuses; closes; testimonials and P.S.s; order forms and 'insider wrinkles'.

How valuable is good teaching?

Anyone who has keyed 'copywriting' into Google will have seen the avalanche of page after page of experts around. But you'll find there are two kinds of expert copywriter: those who can write and those (very few) who can both write and teach.

There is no need to waste your valuable time searching. Nick Wrathall is a great copywriter who can teach. In his book he explains how he got where he is and more to the point -- what a copywriter can expect in terms of freedom and wealth: two things, let's face it, that really change our quality of life and the way we live.

I loved his 'Greta Garbo technique', for example, on how to stop clients phoning you when you are trying to write! Having peace and quiet to research, create and complete your copy assignments is vital -- and it is this kind of practical advice that makes this book worth buying now.

For Nick, that expertise came fast – but it took work and a few wrong turns to accomplish. And that is another valuable lesson this book will hand you – how to avoid those all-to-common mistakes that undermine and cripple your business.

You'll be set up to start bringing in clients from day one.
Some very real examples

The value of The Complete Guide to Copywriting lies in the way Nick Wrathall explains in easy terms how to follow his lead.

Here are 11 hard-won guidelines from his first lesson:

1. How to get started as a freelance copywriter
2. Ten places to find new clients (you can start contacting them right away)
3. What to do if you don't yet have any previous work to show them
4. The letter you send to make sure you get work from the right companies
5. Answers for those seven tough questions you'll get from clients
6. How to work with clients once they hire you.
7. How to ensure you are not 'drowned' in time-wasting calls from clients
8. What to do when you have completed a job
9. Whether to use contracts
10. How much to charge your clients
11. How to structure payment

The busiest copywriter I know Becoming a copywriter is not exceptionally difficult, but there are tricks and techniques that will enable you to:

1. Create effective, professional copy and design
2. Build a client list and increase revenue you make from each one

You'll be learning from the best. I first met Nick at an information publishing and copywriting seminar at La Manga in Spain. He was a delegate, paying more than £1,000 for his ticket. Clearly, it was worth the money because it took Nick just a few short months to become the busiest and most successful copywriter I know.
Nick has crammed those same lessons into The Complete Guide to Copywriting for just a fraction of that amount.
How did Nick do it?

Like me, you'll be hooked by his candid and valuable insights into the world of one of today's most successful copywriters. The icing on this impressive 10-chapter layer-cake of a book is the illustrations of the letters that took him to the top. To discover how you can create the same kind of business, buy his guide. Best wishes."

Peter Hobday
http://www.wizardwordz.com

'a brilliant, easy-to-understand manual that rivals anything I've seen from the US.'

"At last, a copywriting course for the UK market. I've been waiting to see one of these for ages. Nick has produced a brilliant, easy-to-understand manual that rivals anything I've seen from the US."

 

Charlie Wright
www.bizoppjungle.com

'…I would urge any experienced or novice copywriter to ensure they have a copy of Nick's course in their possession.'

"Nick's 'Complete Guide To Copywriting is always within easy reach on my desk – as I find myself referring back to it time and again. The highest compliment I can pay to Nick is that the only other titles on my desk belong to Ted Nicholas and David Ogilvy. I would urge any experienced or novice copywriter to ensure they have a copy of Nick's course in their possession."

 

Darren Hughes
Fleet Street Publications (U.K. Division of Agora Publishing, U.S.A.) www.f-s-p.co.uk

 

Now you’re probably thinking…

 

“that’s all well and good Nick, but how can you help me escape the rat race, or build on what I already have to help me make more money in my home-based business?”

 

Good question. And I have good news.

 

If You Can Write An Email Or Letter,
Then You Can Write Sales Copy

 

Yes. You can become a competent copywriter. It’s a skill you can acquire… with the right training and guidance. You just have to be shown how to do it. And once you’ve developed your skills, you’ll never forget them. Just like riding a bike.

 

Here’s How I’ve Done It…And How I Can Help YOU
Earn More Money With Your Sales Letters…

 

You know what? I used to be a poor copywriter, but since I discovered these powerful secrets of how to write winning sales letters, my income has gone up. A LOT.

 

This is your chance to get all this moneymaking information, in a fraction of the time, money and effort you would otherwise need, by taking advantage of a very special offer I’m about to make to you.

 

A special offer for a short, simple to follow guide, available for download online as a simple ‘software box’’, and designed to improve your sales messages, your business success, and your life.

 

And it’s called The Beginner’s Guide To Advertising

 

The Beginners Guide To Advertising –
Your Fast-Track To Financial Freedom


Published as an online download in a simple to use checklist format, The Beginners Guide To Advertising draws together the elements of writing winning sales letters, helps you spot and avoid 'response-killing' blunders in your copy, shows you what to say instead, and puts it all together in a concise, coherent, profitable format.

 

 

The Beginners Guide To Advertising is a streamlined guide which makes writing sales letters far easier for you, saves you time and money, and helps you earn more money with less hard work.

 

 

Packed full of practical and simple tips you can use immediately, The Beginners Guide To Advertising includes checklists for
headlines, openings, body copy (and how to edit it), bullets,
irresistible offers (hard AND soft), closes, P.S.'s, Order Forms,
Testimonials, and much, much more.

 

 

The Beginners Guide To Advertising helps generate orders,
increase the size and quality of your customer list with a steady
stream of new customers both offline and online. It also helps to maintain and reconnect with your existing customers.

 

 

In The Beginners Guide To Advertising you get specialised hard-won knowledge – based on real experience – written with you in mind.

 

 

The Beginners Guide To Advertising focuses like a laser-beam on exactly what you need to know (and have), and includes details of the fundamental techniques and principles I've used to earn good money for my clients and for myself. All you have to do is follow it.

 

 

Each section focuses on a specific area of copywriting, with its simple checklist format creating an interlinking framework, which ensures your sales messages will be greatly improved.

 

 

The Beginners Guide To Advertising gives you a professional
training in how to write sales letters for a low investment of time and money. It also gives you the opportunity to use it again and again, and receive a potential lifetime income of hundreds, or even
thousands of times your initial investment.

 

 

In short, The Beginners Guide To Advertising gives you instruction in the entire process of writing sales letters from start to finish. What to use (and where to use it), what to avoid, and the key sales
elements needed to make your letters profitable.


 
 

But Before You Get TOO Excited,
I Have A Confession To Make…

1. One other thing. The Beginners Guide To Advertising won’t turn you into a ‘copywriting superstar’ overnight.

 

2. Then again, these days, you don’t NEED to be a ‘copywriting superstar’ to earn good money from your sales messages.

 

3. How can I say this? Simple. Take a look around you, and see what passes for ‘cutting edge marketing’. It’s terrible!

 

4. When you take what you learn from The Beginners Guide To Advertising, and apply it correctly, you’ll be light years ahead of all the other dross out there. And while the ‘experts’ are scratching their heads wondering what went wrong (you could show them), you’ll be the one laughing all the way to the bank, with another successful sales promotion under your belt.

Time For MORE Some Brutal Honesty…

 

The Beginners Guide To Advertising is NOT
the ‘be all and end all’ of online manuals

 

Like I said before, The Beginners Guide To Advertising focuses on improving your
sales messages. It assumes you’ve already carried out the market and product
research, and that your final – and most important missing piece of the jigsaw – is your sales copy.

 

To be brutally honest (again), no-one can ever claim their product is the ‘Holy Grail’ of this or that niche market (and keep a straight face), and this guide certainly isn’t that either.

 

As a matter of fact…

 

Dirty Little Copywriting Secret #3:
The Secret Of Successful Copywriting Is Knowing What NOT To Write…

 

What I can say with absolute certainty is that The Beginners Guide To Advertising can help you avoid the vast majority of the common mistakes and pitfalls almost all direct marketers make when putting together sales letters.

 

And by avoiding these mistakes (and putting together sales letters the RIGHT way), you give yourself the opportunity to make a lot more money than you ever would struggling along on your own.

 

Remember. Once you master the skills of direct-response copywriting, the world can be your oyster. Your income is only limited by the amount of focused effort you’re willing to invest in both your skills and career.

 

In fact, as far as money is concerned, it’s entirely up to you how much you want to make.

You could start earning money almost as soon as you complete The Beginners Guide To Advertising. And not just one-off profits. It could be hundreds, even thousands of pounds, dollars, or euros a month, income you could be receiving for many years to come…

 

Maybe even earning enough money from a single sales letter to enable you to live in comfort you the rest of your life

 

I understand this may sound too good to be true. But with a little help and advice, and given the exact knowledge, you too could earn good money from your sales letters, in a relatively short time.

 

Right Then - Here’s What You’ll Get When You Receive
The Beginners Guide To Advertising Home-Study Guide…

 

1. The Beginners Guide To Advertising can help you EARN MORE MONEY from your sales messages

 

The moneymaking copywriting techniques and strategies you’ll find in The Beginners Guide To Advertising are based on my experiences in the direct marketing industry, the highs and (importantly) the lows (and there’ve been plenty of both), and the proven success lessons I’ve been fortunate to learn from some of the most successful U.K. direct marketers of all time.

Lessons which have enabled me to both increase my knowledge, and help clients such as Mark Vurnum make money:

 

‘…over $122,000 worth of sales…in less than 24 days as a direct result of your copy’

 

"Wow Nick! We have made over $122,000 worth of sales of our Lead Gen Videos in less than 24 days as a direct result of your copy. Not only did you create fantastic copy that made sales, but you also ensured you captured exactly the tone and angle to ensure we stood out from the crowd. Very few copywriters can create copy AND ensure that the clients thoughts are communicated too! I can't thank you enough for you hard work, commitment and determination to make our business a success. You are now the only copywriter we will call when we need profit pulling copy written, I have also told everyone I know to use your services.”


Mark Vurnum
www.leadgenerationvideos.com

 

 

Answer me this. What would YOU do if you made $122,000.00 (that’s over £65k) in only 10 days? Even if it was only a tenth of that amount, it’s still life-changing money.

So if you’re ready to earn 2-3 times your current income – and earn it FAST – simply by following a proven checklist, then you should get The Beginner’s Guide To Advertising

 

 

2. The Beginners Guide To Advertising Can SAVE YOU TIME…

 

If used correctly, The Beginners Guide To Advertising can slash at least 3-5 years off your learning curve (maybe even more), and help you write better sales messages in only a few hours, rather than in months or years of painful trial and error.

 

If you’re starting out in direct marketing, it helps you avoid costly money-sapping mistakes, and if you’re a bit more experienced, there’ll be plenty of ‘insider wrinkles’ to get your teeth into. And whatever level you’re at, it’ll SAVE you thousands of hours of wasted time and effort.

If you’re the kind of person I think you are, you realise this is FAR more valuable a benefit than the money you could make. Yes, of course, making money is very, very important. Money though, can easily be replaced. Time can’t.

 

 

 

3. The Beginner’s Guide To Advertising is SIMPLE TO FOLLOW…

 

The information contained in The Beginners Guide To Advertising is presented in a condensed, ‘meat and no fluff’ format. My online guide doesn’t ‘look’ pretty, but I don’t care. What I DO care about is that:

a) You can understand it (it’s written in simple English)
b) It contains what you really need to know to make more money
c) You can start to use it as soon as you get it, and – if applied correctly – can increase your sales within hours.

Published in a simple checklist format, The Beginners Guide To Advertising can be used by anyone of average intelligence to help earn more money from your sales messages. No degrees or MBAs needed.

 

If you can follow simple instructions, read and write to a basic standard, and count from one to ten, then you can use this guide.

 

 

 

4. The Beginners Guide To Advertising GIVES YOU A COMPETITIVE ADVANTAGE over others in your niche…

 

You are in a fortunate position. Why? Most business people CANNOT or WILL NOT try a different approach when it comes to marketing, so by using The Beginners Guide To Advertising, you instantly gain a competitive edge.

 

An edge which, with careful use and following the simple instructions on every page of The Beginners Guide To Advertising will help you improve your sales letters, increase your sales and profits, move you up the ladder of prosperity, retain existing clients and attract new ones, and build the kind of life you’ve always dreamed of (but which has always been just out of reach).

 

Until now.

 

 

 

5. The Beginners Guide To Advertising is written by someone who knows what he’s talking about…

 

Like I said before, working out who is a genuinely successful direct response copywriter (and knows what they’re talking about), and who isn’t, is getting harder and harder.

Why? Simple.

 

It seems a lot of people have got it backwards. They proclaim themselves as ‘experts
BEFORE they acquire the knowledge and wisdom needed to back up their claims.

This is symptomatic, in my view, of the ‘something for nothing’ culture which exists in the U.K. today.

 

On the other hand, I know a lot more about copywriting, direct response marketing, and running your own business (based on experience), than the ‘pretend experts’ out there peddling their wares.

 

Thing is, I believe respect and experience should be EARNED, before it’s shouted from the rooftops to all and sundry.

 

What’s more, actual experience is the best teacher, and getting your teeth kicked in (in the real world of direct marketing, with your OWN money) sure teaches you fast what works and what doesn’t.

 

The kind of actual experience which helped me make Jean Marie-Leveél’s mailshot (and many others like his) extremely successful.

 

‘During one full year…an average response of over 2.30%, making some 13,400 orders.’

 

“Let me take this opportunity to say that my clients are pleased to get good results with their programmes made with the [sales] copy you wrote for them. During one full year, one mailing programme pulled an average response of over 2.30%, making some 13,400 orders.”

 

Jean-Marie Levéel, Partage 21, Antibes, France
(part of Cosmo Enterprises, New York, USA)

 

 

And much, much more. You can rest assured The Beginners Guide To Advertising provides you with exactly what you need to help you earn good money consistently from your company’s marketing promotions.

 

But that’s not all…

 

When You Respond Today, You’ll Also
Receive The Following EXTRA Video Footage

 

 

My Beginners Guide To Advertising Live Presentation

 

Filmed one of the very rare occasions when I agreed to speak at an Internet Marketing Workshop in London for Nick James' High-End Behind Closed Doors Member Only VIP Workshop

 

(Value: £200.00)

 

There are precious few 'expert marketers' whose products I would pay for.

 

There are even fewer whose seminars I would pay to attend.

 

 

 

And you can count on the fingers of a Leper's hand how many seminars I choose to speak at

 

(I'm invited a LOT, but turn 99% of them down flat because they're either liars, don't know what they're talking about, or both).

 

But one Information Publisher who fall squarely into all three "good egg" categories, and the undisputed 'leader of the pack' when it comes to Internet Marketing in the U.K., is my good friend and colleague Nick James, someone I've known and done business with for almost 10 years, and as well as being a household-name marketer here in the U.K., we've both made each other a LOT of money through joint promotions.

 

One sales piece of his I casually rewrote in just 5 minutes made him nearly HALF A MILLION pounds...

 

So When Nick Invited Me To Speak At His
Cracking The Code Workshop,
I Jumped At The Chance…

 

At this Workshop (where attendees paid a whopping £1,500.00 plus travel expenses and accommodation), I laid bare my insider secrets of how to turn words into cash, based on everything you’ll discover in The Beginner’s Guide To Advertising.

 

The timeless tips, the techniques, the strategies you need to use simple sales letters to attract an automatic income for the rest of your life – (all based on my highly-successful copywriting career – you’ve seen what others have said about me in the testimonials in this letter, haven’t you?).

 

You get it ALL.

 

Oh and by the way, I’m not one of these ‘tongue-tied’ writers you read about – I can speak too. Here’s what an attendee of another Seminar I spoke at had to say about me:

 

'I would recommend that others attend your talks if they can…'

 

“Dear Nick. I’d like to say how much I enjoyed your talk at The 1st UK Internet Entrepreneur Conference. It was obvious your well-presented material had been fully prepared, and it’s a pity you didn’t have a longer slot. Speaking as a teacher and writer, the topics and tips you gave were suitable for your audience, and I think we will all make good use of them. I would recommend that others attend your talks if they can. I also appreciated the one-to-one advice you freely gave during the break. I look forward to hearing you speak again soon. With best wishes”

 

Jacqui Carrel
www.jcwriting.com

 

Normally, you’d need to invest £1,500.00+ to get your hands on these priceless online videos. But they’re yours FREE (in a simple to follow downloadable format online when you get The Beginners Guide To Advertising today…

 

When You Respond Today, You’ll Also
Receive The Following FREE Bonuses

 

 

Bonus #1: 22 Issues Of My Advertising Avenger Newsletter (Value: £438.90)

 

The Advertising Avenger is my 'warts-and-all' copywriting and marketing newsletter, written with you the home-based business owners and entrepreneurs in mind. People who want to improve their lives, increase their income, and have fun doing it.

 

Produced monthly in hard-copy format, The Advertising Avenger pulls no punches, slays sacred cows with alarming regularity, and gives you the copywriting, marketing and spiritual information you really need to know, to help make you, your business and your life that little bit better than everyone else.

 

Here’s what you get in each issue of
The Advertising Avenger

 


Food For Thought – This is where I really let rip on the issues of the day. A unique blend of Aesops Fable, funny story and modern morality tale. Ends with a serious marketing message you can apply to your business and personal life.

 

 

Marketing Methods and Copy Clinic – I get 'down and dirty' on the insider secrets of how to write sizzling sales letters, and how to put together powerful marketing packages. Each month I'll show you the different aspects of your marketing message, and how you can get the best results from your marketing pieces. Includes who's making money in direct-mail [and how they're doing it…] (This section includes strategies you can use in your business on a day-to-day basis.)

 

 

News And Views – Your very own directory of useful names,
addresses, websites and practical, easy-to-use tips. The ideal
handbook for stretching your horizons and fattening your wallet. Oh yes, and your views and letters are always welcome.

 

 

Legends of Marketing – Every once in a while, you'll read about one of the 'greats' of marketing.

 

1. Who they are.
2. What they've done (or are doing).
3. Their winning promotions (some of which have made tens, even hundreds of millions of pounds.)
4. How they succeeded.
5. How you can get hold of their marketing materials.
6. And how you can apply all this to YOUR business.
7. And much, much more…

 

 

And Finally… – This is the section where I tie everything up. And leave you with something important to think over until the next issue.

 

 

** BONUS REPORT ** Direct Mail Surgery

 

This is where I analyse and dissect an actual direct mail piece, giving you my reasons as to why it’s good (or bad), and what I would do to improve it.

 

Watch out! I don’t pull any punches, and anything coming through my letterbox is fair game (Direct Mailers – you have been warned!) I’ll be hard but fair, and you’ll learn a lot too. A guaranteed eye-opener.

 

And much, much more.

 

The Advertising Avenger contains 264 information-packed pages of some of my best-ever writing. So you can rest assured you’ll get exactly what you need to help you earn good money consistently from your company’s marketing promotions.

 

And as an extra ‘Bonus’, these 264 pages of priceless pearls of wisdom are available to you in a downloadable PDF format online, with my compliments.

 

 

 

BONUS GIFT #2:

 

A ‘Top Ten’ Of Copy-Related (And Cash-Generating) Bonus Articles (Ones You Can Apply Right Away In Your Business…)

 

INCLUDING:

 

  • A ‘hotlist’ of 127 headlines which have made a fortune (and ones you can use to model your way to long-term success and profits)

  • How to write the best salutations for your sales letters and websites (the ones which keep your prospects reading on – and ordering…)

 

  • 108 of the most persuasive words in the English language (PLUS the how, when and where to use them for maximum cash generation)

  • How to discover whether or not your sales copy ‘cuts the mustard’(BEFORE you ‘bet the farm on any promotion…)

 

  • 22 response-boosting elements to add to your existing sales letter (include these and watch your profits soar…)

  • The vital copy strategy you MUST include in every sales message you ever write (or you’ll lose a fortune – find out what it is here…)

 

  • The 18-point ‘copy-success’ checklist to follow (if you want to almost guarantee high-profits and lifelong loyalty from your clients)

  • Your simple ‘mistake-busting’ copy checklist (this gets rid of the ‘response-killers’ FAST…)

 

  • REVEALED: the 36 profit-boosting secrets in one of my sales letters (and how using these in YOUR sales letters can double, even TRIPLE your response rates and cashflow…)

  • How to write the best P.S.’s for all your sales messages (and turn this humble ‘letter-ender’ into a cash-cow money-pump – full disclosure right here…)

 

 

AND THERE’S MORE…

 

BONUS GIFT #3: Headline Creator Software Pro


Probably THE most important part of any letter or webpage you write is the HEADLINE. It’s the first thin your reader sees, and it has 2-3 seconds to grab their attention and keep them reading your main letter.


So with this in mind, and to make sure your prospects’ attention is well and truly grabbed, you also receive a FREE copy of Headline Creator Software Pro.


Using this tool is EASY…  you just download the software, input a few key words linked to your target market niche, and just 17 SECONDS later, your powerful, cash-generating headline is created, ready for you to use right away…


So no more slaving away trying to find ‘the perfect headline’ – let this breakthrough software package do the hard work – so YOU don’t have to – and watch the big bucks come in…

 

 


BONUS GIFT #4:

 

Extra Moneymaking Articles And Resources

 


As well as giving you the secrets of successful copywriting, you’ll also get full access to an online resources guide of articles and resources which cover every single marketing, copywriting and online base you can imagine, including:

 

 

 

 

 

 


Sales letter customisation (ideal for ‘translating’ your sales letters between U.K. English and American English for the two markets, and boosting your sales as a result…)



A simple eBook password automated service which holds all your password combinations and handles all the technical stuff for you (a real lifesaver!)



The secrets of Kunaki Gateway (and how to get rid of manual entries or bulk CSV uploads for ever…)

 

How to profit by buying resale rights (easy when you know how…)

 

How to make millions by licensing OTHERS to rights to sell your
products

 

 

Why Product Licensing beats the socks off all other business
models

 

 

Creating high resale prices for resale rights eBooks

 

 

The essence of a good resale rights package

 

 

And much, much more…

 
 

 

Here’s the most important part…

 

I know these methods work. I’ve seen them first hand, with my own two eyes, and it’s a great feeling to see orders flooding in, both for me and for my clients.

 

You only need to look at my client Testimonials for proof of this.

 

Which is why I’m keen for you to at least TRY The Beginners Guide To Advertising (‘proof of the pudding in the eating’ and all that).

 

I also believe you value something much more when you pay for it. Even if the amount you pay is tiny compared to what you get in return

 

Which is why, by acting today, you can receive your download pack of The Beginners Guide To Advertising for only £47. Which works out at a paltry 13p a day spread over a year.

 

[Not much when you look at it that way, is it? Peanuts compared to what you’ll receive, and a bargain in anyone’s money, considering the valuable wealth-building guide you get in return…]

 


Examine the programme for the next 8 weeks.

 

If for any reason (or no reason at all) you don't think that you can make money with the Beginners Guide To Advertising, just let me know and I'll refund your £67 in full.

 

No questions asked.

 

...even if you do decide you don't want to keep the Beginners Guide To Advertising, you are free to hold on to ALL the bonuses with my compliments ... which include:

 

 

My Beginners Guide To Advertising Live Presentation

 

 

 

 

 

 

Bonus #1: 22 Issues Of My Advertising Avenger Newsletter

 

 

 

 

 

 

Bonus #2: A ‘Top Ten’ Of Copy-Related (And Cash-Generating) Bonus Articles (Ones You Can Apply Right Away In Your Business…)

 

 

 

 

Bonus #3: Headline Creator Software Pro

 

 

 

 

 

Bonus #4:

Extra Moneymaking Articles And Resources

 
 

 

How The Beginner’s Guide To Advertising
can change your business life forever…

 

You have in your hands a valuable opportunity. An opportunity which, if used
properly, can eliminate many, if not all of the marketing problems which exist in your
company.

 

You see, The Beginner’s Guide To Advertising contains a checklist of proven sales strategies, which brings you new customers, maintains and strengthens the links with your existing clients, and earns you extra cash both online AND offline.

 

Unlike a lot of ‘false gurus’, I actually do what I teach – on a daily basis. Whether it’s sales letters, postcard mailings, email shots or off the page advertisements in newspapers, I’ve helped my clients make money.

 

You don’t need to be a marketing expert, or even like composing sales messages. The Beginner’s Guide To Advertising gives you a simple, affordable and proven blueprint to help you promote your products and services faster, cheaper and more profitably.

 

Implement What I Say And You WILL Succeed…

 

In business, as in life, there are three keys to success:

1) Technical ‘know-how’ to do the job.
2) Experience and knowledge from having DONE IT.
3) The desire to act (regardless of circumstances and/or fears)

The Beginner’s Guide To Advertising provides you with the first and second of these keys. The third key is, of course, up to you.

 

But do you really want to stay stuck where you are, and get left behind, at a severe disadvantage to your competitors, while they take full advantage of this golden opportunity to earn more money?

 

One more thing. It’s important…

 

Now that you’ve read this far, you have a decision to make…

 

Decision number #1: carry on promoting your business services the same way you
have to date, drifting along, struggling to make ends meet, living a stress-filled life of
quiet desperation, isolated from those you love, and knowing what you’re doing with
your marketing is at best hit and miss, and at worst a serious drain on your finances.

 

Or Decision number #2: download The Beginner’s Guide To Advertising, use the information in it, earn more money in your business with less effort, and have fun doing it.

 

Remember. You’ve nothing to lose when you try The Beginner’s Guide To Advertising. You’re covered by a cast-iron money-back guarantee. You’ll receive four bonus gifts FREE (worth £1,938.90). And think what you’ll do with the extra cash you’ll make…

 

So don’t delay. Make sure you download your online copy of The Beginner’s Guide To Advertising TODAY, right now, and start to enjoy the success you deserve, just like my clients. I guarantee you’ll be delighted you did…

 

Here’s How To Get Your Copy Of
The Beginner’s Guide To Advertising Today

 

The Beginner’s Guide To Advertising is not available in bookshops, Amazon or Ebay. You can only get it here.

 

To get your copy of The Beginner’s Guide To Advertising please click the image below:

 

Once we receive your order details, you’ll be sent a welcome email containing full details of how to access your online copy of The Beginner’s Guide To Advertising (plus how to get your four extra online bonus gifts, the video footage of me speaking at Nick James’ Event, yourn special headline generation software, and your additional articles and downloads, plus your PDF copies of my 22 Advertising Avenger newsletters)

 

You must hurry. The Beginner’s Guide To Advertising special offer is only available for a limited time. I can’t keep selling it at this low amount, and once I’ve received the certain number of orders, the offer is over for good. Grab your copy today.

Yours sincerely,

Nick Wrathall
Director, FSM Ltd

 

P.S. – Using The Beginner’s Guide To Advertising will make a huge difference to your business, increase your profits, save you valuable time and money, and provide you with a lifelong business skill you can use over and over again. You are under no obligation to us now or ever, and are fully covered by a 30-day money-back guarantee. When you order today, you’ll also receive four Bonus Gifts (worth £1,938.90), yours to keep regardless. You therefore risk nothing by trying this. Order at once

 

P.P.S. STOP PRESS: Still Not Sure? Here’s What Buyers And Experts Say About The Beginner’s Guide To Advertising

 

‘…the ideal 'quick guide' for anyone looking to increase their profits…’


“The Beginner's Guide To Advertising is an extremely useful guide for any marketer looking to put together winning sales letters. Its simple yet comprehensive 'pilot's checklist' format will help you avoid response-killing mistakes and help you write powerful, effective, persuasive sales messages. A great resource for beginners, and with plenty to get your teeth into if you're a more experienced marketer, it's the ideal 'quick guide' for anyone looking to increase their profits. It reminded me of a couple of crucial response-boosting techniques (which I'll be using in future promotions of mine). My advice? Get this high value, ridiculously-cheap guide while you can.”

 

Peter Thomson
http://www.peterthomson.com

 

 

Email #1 ‘GOOD THINGS HAVE HAPPENED ALREADY! A 12% return in 3 days’


“Hi Nick. In case you are interested - this is a follow –up. I attaché a jpeg of my new flyer, in relation to the advice from your advertising booklet and your honest critique of my previous photocopy flyer. The order form is on the back of the flyer. I found an ebay special and got 5000 A5 flyers for £79.00 incl vat and delivery. In consideration of my 50-60s age target group, the current state of the music CD market, advertising/printing costs I have decided to treat this as stage 1 of an advertising improvement journey based upon your wisdom and advice-, so I have not yet carried all of your recommendations at this time – mainly because I wanted to put my toe in the water. I struggled with the price and opted for a 25% increase to £8.00, plus quantity discounts. I have a new release out this week and have received advance orders from the flyer to my mail order list. GOOD THINGS HAVE HAPPENED ALREADY! I have a 12% return in 3 days so far and 60% of my costs are already recovered. Very interestingly – to my surprise – my customers have ordered a high amount of back-end products this time, even though they had the opportunity to order them from previous mailings! I have even had about a dozen positive comments on the flyer itself!! On my next design I have already identified opportunities to build on your recommendations – I will go for A4 next time and expand the information. Thanks for your help and advice. Regards”

 

Tony Western
www.tonywestern.co.uk

 

'...I like a man who is a master in his field. You are that man...'


"Nick. I just bought your Beginner's Guide To Advertising manual and wow was that good timing. I was just putting an important proposal to a major client forward and went through your wisdom line by line. You swine you! My stuff was crap and I had to rip it up and start all over again…thanks to you. Seriously you obviously know your subject and I can only recommend you in the highest possible terms when it comes to a person who knows how to write great marketing words. I like a man who is a master in his field. You are that man. Best Wishes"

 

Will Kintish
www.kintish.co.uk

‘…He's a genuine guy who delivers more than you expect, while keeping you smiling through the whole process…I wholeheartedly recommend that you get hold of his material.’


"When I bought Nick's Beginner’s Guide To Advertising copywriting I was pleased to see it came with the chance to send him a piece of my existing collateral to be reviewed. To be honest, I expected a cursory glance and a one-sentence reply. I was gob-smacked when I received several pages of line-by-line analysis that must have taken hours. Nick not only pointed out some practical changes that will have an immediate benefit, but picked up on some broader issues that will change my whole approach. He's a genuine guy who delivers more than you expect, while keeping you smiling through the whole process - how many of those do you come across in business these days? If you are struggling to get your message across to your target market, I wholeheartedly recommend that you get hold of his material."


Graham Rowan, Practice Director

National Nutrition Clinic
www.nationalnutritionclinic.com

 

 

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